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Top 10 Reasons for Why Your AdSense CPC is Low

Increase AdSense CPC by Best and Easy Ways. If you are a Blogger and Adsense is your prime source of revenue, you can’t afford to ignore the importance of Adsense optimization. When we talk about Adsense optimization, there are many things, but the main target is to get high eCPM and get more Cost per click. Else, despite of good AdSense CTR, you might not be making good money. Is AdSense working for you? Are you frustrated at your inability to make big money from AdSense regardless of your best efforts? Wonder if you will ever make real money from your blog? Well, read on, for I'm going to show you how to increase AdSense CPC the quick and easy way.

But before that, let's quickly walk you through the basics. CPC means "Cost Per Click". What's that? It means advertisers who use the AdSense program pay Google every time someone clicks on their adverts. When you join the AdSense network, you will be running AdSense ads on your blog or web pages and get paid 68% of the bid price for the advert - the rest goes to Google. If you are really serious about your Adsense revenue, you should, work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference.

So if Google gets paid $4 for every click made on a specific ad for a certain keyword, you will get paid $2.72 every time a visitor to your website clicks on that ad, the one that is placed by Google on your web page. Now, if you want to make real money from the AdSense program, you should try to maximize the CPC price. This means having the right kind of adverts on your web pages, the sort that make you the most amount of money per click.

You cannot decide the CPC of the ads that are placed on your blog. All you can do is to build your website or blog in such a way that Google places high value adverts or those with higher CPC on your web pages. Google decides where to place the ads through an automated system. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC.

Google AdSense
Why Click Through Rate (CTR) Matters

There is another important thing you need to keep in mind in this context, apart from the CPC. It is called the CTR or the Click Through Rate. The CTR is the percentage of visitors that click on the ads on your web pages. Ideally you will want more visitors that click on the ads than those who just read your blog posts and ignore the ads completely. You will want a higher CTR in order to increase AdSense CPC. Is that clear enough?

So, if you have a CTR of 4% with a CPC of $1.5 - which indicates that 4 visitors of every 100 click on your ads - that is much better than a CTR of 2% with a CPC of $2.40. With the first, you will make $20.40 a day if you have a daily traffic of 1,000 visitors, and with the second, you will only make $16.32 a day from a daily traffic of 1,000.

So, it's not enough to have a high CPC, you also need a high CTR. That's why, to make big money from your blog, you will need to focus on increasing AdSense CPC as well as the CTR. Now, before I give you tips on boosting your AdSense CPC, let's try to understand why your current AdSense CPC is so low.

Reasons for why your AdSense CPC is Low

1. Niche
First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Your website or blog belongs to a less profitable niche, one where your audience doesn't click on the ads. So if you have a blog that covers politics, for example, it's not your fault that you have a low CTR, it may have to do with your niche. Now, real estate blogs on the other hand, they have high CTRs.
2. Geography or Country
It has to do with where your audience comes from. If much of your audience is located in a country where the clicks don't cost much, then you will have a low CPC as well. One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.
3. Mobile-Friendly
Maybe your website isn't mobile friendly as yet. Since the Mobile-Friendly update launched on April 21, 2015, Google penalizes websites that are not mobile friendly, through lower position on the SERPS and lower CPC values. Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.
4. Programmatic Media Buys
Programmatic buying by advertisers has resulted in a massive slump in income for many bloggers that depend on Google AdSense for a living. Nothing you could do about that. Second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.
5. Blocked Some Advertisers
In Google Adsense you will find Allow block ads. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category. You may have blocked a few advertisers for many reasons. You may have blocked your competitors from advertising on your site and you may have blocked a few companies whose policies you don't agree with. Well, the problem with that is that you will get penalized for this by AdSense through lower CPCs.
6. Video
You have a good YouTube channel and got success by YouTube channel in online, but the placement of YouTube ads on your website or blog has meant that the money is going to YouTube and not to AdSense. So you have a lower CPC. You should avoid this issue to increase your adsense cpc.
7. Poor Targeting Advertisers
One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents. It's the advertisers' fault! They have no clue on how to target the right blogs for their products or services. So you have a men's fashion blog and for some strange reason you get adverts for women's fashion and accessories. Well, it's poor targeting by the advertisers, not your fault, but that lowers your CTR and CPC.
8. Economy
In conclusion I would only say if you follow and implement these 10 tips then you can surely increase your AdSense revenue from 30% to 40%. There is little you can do when there is a recession in your country or across the world and people are just not buying enough. So advertisers have no choice but to limit their marketing expenditure and your CPC suffers as a consequence.
9. Ads Sizes
Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad. Not all ads are the same. Some ads convert much more than others. Not having enough converting ads can reduce your CPC. Pay attention to the size of the ads - there are some sizes that convert better.
10. Improper Advertise Placement
Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. You have violated AdSense ad placement policies in some way without actually realizing it, and have been penalized by Google for it. Google has strict policies on the ads, and they frown upon the practice followed by some publishers where they trick users into clicking on the ads. This has to be avoided at all cost.

Last Word

I have discussed why your AdSense CPC is low and given you 16 quick and easy tips on increasing it. However, there are no hard and fast rules here. If none of the steps given above work, try something else to increase AdSense CPC. Just keep experimenting till something sticks. Hope you enjoyed reading this.

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